Yvonne Magnusson is a senior executive, board member, and transformation leader with over 30 years of experience in retail and consumer businesses. She is currently building and leading the retail and consumer vertical at Burnt & Oaks, with a focus on helping companies unlock customer value, accelerate digital transformation, and drive sustainable, profitable growth.
With extensive CEO experience, Yvonne has led multiple companies through complex transformations—spanning business model reinvention, digital and omnichannel acceleration, cultural change, and operational restructuring. She has a strong track record of turning around underperforming businesses, restoring profitability, and repositioning brands to become more relevant in rapidly changing consumer markets.
Her work is grounded in a deep understanding of how customer expectations, technology, and commercial models intersect. She advises boards, investors, and executive teams on how to move from product-centric to customer-centric business models, leveraging data, AI, and new operating structures to create scalable and resilient businesses.
Yvonne combines hands-on operational leadership with strong governance expertise from board and chair roles across retail, consumer goods, and tech-enabled businesses. She is particularly experienced in private equity and owner-led environments, where she focuses on aligning strategy, execution, and capital discipline to drive measurable value creation.
She is recognised for her ability to bridge strategy and execution—translating transformation agendas into concrete commercial outcomes, stronger customer propositions, and improved profitability.
Yvonne holds an M.Sc. in Business Administration and has completed board certifications at Board Academy Sweden, with additional international studies in Germany, and the UK.
